Category: Uncategorized
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Contextual Essay for Digital Artefact
My Digital Artefact is an online lifestyle magazine called Infinite Bytes which was made both by me and my group partner Ramjitha Radhakrishnan. A new issue of the magazine is released once every two weeks and covers various topics like Travel and Leisure, Beauty and Style, Health and Wellness, Music and Entertainment, and Games. So…
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Surveillance Capitalism
Have you ever purchased something online and then been immediately swamped with ads of what you have already just bought on every website you go to? Do you ever think about why this happens and if it’s just you? Well, it’s not just you, targeted ads show up for millions of internet users like you…
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The Framing Effect
The origin behind the Framing Effect was the result of an experiment by two psychologists namely Daniel Kahneman and Amos Tversky, the subject of the experiment being how expressing the same information influenced different reactions from the participants of the study. The participants were given two options for the hypothetical scenario for the treatment of…
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The Evolution of Memes and its Weaponization
To begin with, let us start with the history of the word “meme”. The term “meme” was actually coined by Richard Dawkins, the author behind the famous book “The Selfish Gene” as a being that can control its replication, evolution, and mutation, comparing it as a parallel to biological genes. Before the advent of the…
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INFINITE BYTES – PITCH FOR BCM112 DA
Infinite Bytes was based on the inspiration I got from an online magazine that was part of a previous student’s Digital Artefact. I was originally planning on doing a youtube channel but didn’t really have anything specific to talk about. So my project partner Ramjitha and I decided on an online lifestyle magazine for young…